EHFM and MP & Silva break new ground with new TV deal

On 27 June 2013 EHF Marketing GmbH signed a long-term deal with leading sports rights company, MP & Silva, to market the media rights for Europe’s top club handball competitions in cluding the VELUX EHF Champions League.

This Agreement was not only the biggest deal reached within the handball club competitions until now.

Speaking at the time, the EHF President, Jean Brihault, said: “The EHF’s club competitions have made tremendous progress over the last few years, setting new standards on the international sports market through events such as the VELUX EHF FINAL4 and attracting an ever-growing television audience. The partnership between EHF Marketing and MP & Silva is a further positive step in the successful development of these competitions."

The seven year contract included the sale of media rights on all platforms worldwide for the VELUX EHF Champions League, Women’s EHF Champions League and Men’s EHF Cup as well as the finals of the other European Club Competitions.

From that moment, MP & Silva and EHF Marketing GmbH have been working together to continue the successful development of the club competitions and the European club handball in general.

Konstantinos Filippas , MP & Silva’s Managing Director for Europe, says: “We are delighted to be working alongside the EHF during the last seasons, and helping to support the growing popularity of handball. Their desire to increase the sports fan base is a real testament to EHF’s professionalism and commitment to the sport.”

About MP & Silva

The MP & Silva group has established an exemplary track record in distributing TV and media rights for sports federations, leagues, clubs and rights holders and represents some of the most important and world-class sports events.

The company’s unparalleled television rights portfolio ‐ providing annually over 10,000 hours of programming to over 200 broadcasters in 215 countries ‐ includes Europe's top leagues in football, Grand Slam tennis, motor racing, handball, baseball, volleyball, boxing and many others including the Asian Games.

Headquartered in London and Singapore, we operate worldwide through regional offices in Beijing, Budapest, Dubai, Dublin, Hanoi, Jakarta, Kuala Lumpur, Luxembourg, Madrid, Miami, Monaco, Munich, Nairobi, New York, Paris, Taipei, Tokyo and Warsaw.

about me
EHF Marketing GmbH is the daughter-company and marketing arm of the European Handball Federation (EHF). Based in Vienna, Austria, the company operates out of the headquarters of the EHF, and is responsible for the marketing of rights for European club competitions, focused in particular on the Men’s VELUX EHF Champions League and the Women’s EHF Champions League.